Privacy Policy
Last updated: 12 January 2026
At Finaruta Analytics S.A. de C.V. ("Finarutamx"), with address at Av. Paseo de la Reforma 250, Floor 12, Col. Juárez, Cuauhtémoc, 06600, Mexico City, we process your personal data in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), its Regulations and the Privacy Notice Guidelines published by INAI.
1. Data controller
The controller of the personal data you provide through this website is Finaruta Analytics S.A. de C.V., registered with the Mexico City Public Registry of Commerce under commercial folio 202408-CDMX-1147, RFC FIA240418XM7.
2. Personal data collected
We only collect the personal data you voluntarily provide through the registration form: full name and email address. Additionally, we may collect technical data derived from your browsing (IP address, device type, operating system, pages visited) through cookies and similar technologies.
3. Purposes of processing
We use your personal data to: (i) let you access the information organised by our platform; (ii) respond to your information requests; (iii) send you informational communications about the service; (iv) analyse site usage in aggregate for statistical and improvement purposes; (v) comply with applicable legal obligations in Mexico.
4. Legal basis
Processing is based on your express consent granted when submitting the registration form and accepting this Privacy Policy, as well as on compliance with applicable legal obligations.
5. Data transfers
We do not transfer your personal data to third parties for commercial purposes other than those described here, except when required by law or by a competent authority. We may share data with technology service providers (cloud hosting, email, analytics) acting as processors under documented instructions and confidentiality commitments.
6. Retention
We keep your personal data for the time necessary to fulfil the purposes described and, where applicable, during the legal retention periods. If you stop using the service or request deletion, we will proceed to block and delete the data in accordance with the applicable procedure.
7. ARCO rights
You have the right to access, rectify, cancel or object to the processing of your personal data (ARCO rights), as well as to revoke the consent granted. To exercise these rights, you can send a request to privacidad@finarutamx.com stating your full name, the means to receive the response and a clear description of the right you wish to exercise.
8. Security measures
We apply reasonable administrative, technical and physical measures to protect your personal data from damage, loss, alteration, destruction, unauthorised use, access or processing, in accordance with applicable standards.
9. Use of cookies
This site uses first and third-party cookies as detailed in the Cookie Policy. You can manage your preferences at any time through the cookie settings panel.
10. Changes to this policy
We reserve the right to update this Privacy Policy. Any modification will be published on this site with the corresponding last-updated date.
11. Contact
For questions or comments about this Privacy Policy, please write to privacidad@finarutamx.com or to the address indicated at the beginning of this document.